Oddin.gg enters fast-betting vertical with eHockey launch
The Prague-based betting content provider has introduced a new 24/7 studio-produced ice hockey product, offering 1,600 short-form matches per month. The company also confirmed plans to expand the format to American football and basketball.
- Czech firm Oddin.gg has launched eHockey, a new fast-paced betting product.
- The service provides 1,600 live, head-to-head ice hockey matches per month from a dedicated studio.
- Future plans include launching similar eFootball and eBasketball products.
Prague-based betting content specialist Oddin.gg has officially announced its expansion into the fast-betting vertical with the launch of a new eHockey product. The Czech firm has developed the offering to provide operators with a continuous, round-the-clock stream of betting events. This move signals a strategic diversification for the company, which is known primarily for its core esports betting solutions. The new product is designed to engage bettors with a high-frequency, easily accessible format.
The eHockey service is built around live, head-to-head contests played 24/7. In a departure from purely simulated sports, each match involves two real people competing against each other from a dedicated production studio. This approach is intended to ensure competitive integrity and provide a more engaging viewing experience. The schedule is intensive, with the company set to deliver 1,600 individual matches per month, ensuring a constant availability of content for betting markets.
Each contest is structured as a short-form game, facilitating a rapid betting cycle for users. Oddin.gg will provide an end-to-end solution for its partners, with the company's in-house trading and risk management team handling all associated betting markets. A significant operational advantage of the eHockey product is its self-contained schedule, which is not dependent on the calendars of any real-world ice hockey leagues. This allows for a year-round offering without any off-season downtime.
Expansion into US Sports
The launch of eHockey is the first step in a broader strategy to build out a portfolio of fast-betting sports products. Oddin.gg has confirmed that the same studio-based, head-to-head format will be applied to other popular sports. The company has an active development roadmap that includes an eFootball product, based on American football, and an eBasketball product. These future launches are aimed at capturing the significant global audience for North American sports.
Oddin.gg’s entry into this market is supported by strong growth indicators within the fast-betting sector. The appetite for such products has been demonstrated by the performance of similar offerings in the market. As a point of reference for the vertical's potential, the handle for the eTouchdown product, an American football equivalent, was reported to have grown 16-fold in the period between April and August, highlighting significant bettor engagement.
While expanding into this new area, the company has affirmed that traditional esports betting remains its primary business focus. Oddin.gg continues to invest in its core expertise, recently publishing the second edition of its comprehensive Esports Betting Review. This industry report provides detailed analysis of wagering trends and market performance across premier esports titles, including Counter-Strike 2, Dota 2, and the popular MOBA League of Legends, reinforcing its authority in the sector.
The strategic direction for this new content vertical is guided by the firm's leadership, including Co-Founder and Managing Director Marek Suchar and Director of Fast Betting Content, Pete Camden. The introduction of eHockey and the planned future products represent a significant diversification of Oddin.gg's B2B portfolio, adding a high-volume, 24/7 content stream for its operator clients.
