GR8_TECH Details 'Champion-Building' Strategy at SBC Summit 2026
Chief Revenue Officer Sergey Ghazaryan explained the company's focus on creating market-leading partners, showcased through its 'Champions Arena' stand, a new product suite, and a brand ambassador deal with Jose Mourinho.
- GR8_TECH's 'Champions Arena' at SBC Summit 2026 reflected its strategy to help partners become market leaders.
- CRO Sergey Ghazaryan outlined a vision based on the mantra 'Champions are not born, but they are made'.
- The strategy is supported by a suite of turnkey and standalone products and a 2026 brand ambassador deal with Jose Mourinho.
iGaming solutions provider GR8_TECH has detailed its strategic focus for 2026, using its significant presence at the SBC Summit to outline a partner-centric approach designed to create market leaders. Chief Revenue Officer Sergey Ghazaryan was on hand to discuss the company's vision, which was encapsulated by its 'Champions Arena' exhibition theme.
A Strategy for Building Champions
The company's stand, situated in a prominent position in hall three of the exhibition centre, served as the physical manifestation of its new direction. Adorned in the firm's black and orange branding, the 'Champions Arena' was built around GR8_TECH's mantra for 2026: 'Champions are not born, but they are made'. According to Ghazaryan, this slogan is the foundational principle of the company's B2B strategy. The objective, he explained, is to move beyond a simple supplier-client relationship and actively collaborate with partners to help them achieve profitability and establish themselves as leaders in their target markets. This involves a deeper, more integrated partnership model aimed at fostering long-term growth and success for operators utilising GR8_TECH's platform and services.
To further this educational and collaborative goal, the stand featured the ACCELER8_LAB. This element functioned as a three-day mini-conference within the main event, hosting a programme of panel sessions. The initiative provided a platform for GR8_TECH to demonstrate its industry expertise and engage with current and potential partners on key strategic topics, reinforcing its positioning as a knowledgeable guide for operators navigating the competitive igaming landscape. The format allowed for more in-depth discussions than a standard exhibition booth interaction typically permits, signalling the company's commitment to substantive engagement.
Product Suite and High-Profile Endorsement
Central to GR8_TECH's ability to 'make' champions is its comprehensive suite of technology solutions. The company offers a range of products designed to cater to operators at various stages of development and with different strategic needs. The portfolio includes GREAT_TURNKEY, a full-service platform for launching a new operation, and GREAT_CRYPTO TURNKEY, which specifically addresses the growing demand for cryptocurrency-based gaming sites. For established operators looking to enhance their offering, the company provides a standalone GREAT_SPORTSBOOK product and a GREAT_CASINO AGGREGATION service. A GREAT_WHITE LABEL solution is also available for brands seeking a faster route to market.
The company's champion-building narrative is being amplified in 2026 through a major marketing initiative. Earlier in the year, GR8_TECH signed a brand ambassador agreement with celebrated Real Madrid manager Jose Mourinho. This high-profile partnership lends considerable weight to the 'champion' theme and provides the company with significant global recognition, particularly within the sports betting vertical. The association with a figure synonymous with winning and meticulous preparation is intended to reflect GR8_TECH's own values and its promise to partners. The combination of this strategic marketing with a clear, product-backed vision presented at the SBC Summit indicates a concerted push for market share and influence.
