GR8_TECH Continues Marketing Push with New José Mourinho Campaign
Following its extensive activity around the 2026 World Cup, iGaming systems provider GR8_TECH has launched 'The Special One: Drives it Back', a new marketing initiative featuring its brand ambassador, José Mourinho. The campaign sees the football manager tour Madrid with a company executive.
- GR8_TECH has released a new marketing campaign, 'The Special One: Drives it Back', starring ambassador José Mourinho.
- The campaign features Mourinho and GR8_TECH’s Chief Strategy Officer, Yewhen Krazhan, on a tour of the Spanish capital, Madrid.
- This launch follows the company's product upgrades and marketing activities related to the 2026 World Cup and is part of a wider strategy involving elite sports figures.
New Campaign Launch
The iGaming solutions and platform provider GR8_TECH has debuted its latest marketing campaign, titled 'The Special One: Drives it Back'. This new initiative prominently features the company's brand ambassador, celebrated football manager José Mourinho. The launch represents the next phase in the company's marketing strategy, building on the partnership that was first announced earlier in the year.
Content for 'The Special One: Drives it Back' centres on a tour of Madrid, the Spanish capital. In the campaign, Mourinho is joined by GR8_TECH’s Chief Strategy Officer, Yewhen Krazhan. The pairing of a high-profile sporting figure with a senior company executive on location in a major European city underscores the scale of the firm's marketing ambitions.
Post-World Cup Strategy
The timing of the campaign's release is significant, as it follows GR8_TECH’s extensive trading and marketing activities during the recent 2026 World Cup. The company invested in its commercial preparations for the global football tournament, indicating a strategic focus on leveraging major sporting events to drive business.
In the period leading up to the 2026 World Cup, GR8_TECH implemented a series of upgrades to its product offerings. This technical development was a key part of its tournament strategy, ensuring its platform and systems were optimised. In addition to technical enhancements, the company also engaged in content marketing, publishing the results of industry predictions concerning the outcomes of the World Cup.
High-Profile Ambassadorships
The relationship with José Mourinho is a cornerstone of GR8_TECH's current marketing approach. The partnership was established in March, with Mourinho appointed as an ambassador for the firm's comprehensive portfolio of iGaming systems and solutions. His role is to lend his globally recognised profile to the B2B technology provider.
This new campaign is not the only GR8_TECH initiative to feature its star ambassador. Mourinho is also a key participant in the company's 'Champions Club' campaign. This broader project demonstrates a consistent marketing theme, as it also involves another elite athlete: heavyweight boxing world champion Oleksandr Usyk. The use of both Mourinho and Usyk suggests a deliberate strategy to associate the GR8_TECH brand with a winning mentality and top-tier performance in the world of sport.
