Entain to Exit FTSE 100 After Share Price Decline
The gambling group will be demoted to the FTSE 250 index later this month following a significant fall in its market valuation. However, analysts point to positive signs from its ongoing digital turnaround strategy and recent financial performance.

- Entain will be removed from the FTSE 100 and will join the FTSE 250 index effective from 21 September.
- The demotion follows a sharp decline in the company's share price, which has fallen 73% from its peak in September 2021.
- Despite the index relegation, recent financial results and strategic changes have prompted positive notes from market analysts.
Entain plc is set to be relegated from the London Stock Exchange’s FTSE 100 index, moving to the FTSE 250 in a change that will take effect on 21 September. The demotion follows a sustained period of decline in the company’s share price, which has seen its market capitalisation fall to its current level of £3.39 billion.
The operator, formerly known as GVC Holdings, first joined the blue-chip index on 22 June 2020. Since reaching an all-time high in September 2021, its share price has slipped by 73% to 530p. Over the past year alone, the company’s stock has dropped by as much as 37%.
The company’s valuation has been impacted by significant challenges, most notably a financial penalty agreed in November 2023. Entain consented to pay £585 million, along with a £20 million charitable donation and £10 million in costs, to resolve a Crown Prosecution Service investigation into alleged bribery connected to its historical operations in Turkey.
Strategic Shifts and Turnaround Efforts
In response to its difficulties, Entain has embarked on a strategic overhaul under new leadership. The first quarter of the year, which was Stella David’s first as full-time group CEO, saw the company report double-digit growth in its digital division. This performance was attributed to strong results in the UK, Brazil, and the United States.
Further positive indicators were noted in the first half of the year, with Australia, New Zealand, Spain, and the UK identified as core growth drivers. The company has also appointed a new Chief Financial Officer, Michael Snape, who started in August. As part of its strategic refocus, Entain is exiting its business in Central and Eastern Europe, with proceeds from the sale intended to reduce group leverage to below three times and return excess capital to shareholders.
Analyst Outlook
Market analysts have responded positively to these recent developments. A note from Goodbody on 13 August stated that Entain’s adjusted EBITDA for the first half of the year was comfortably ahead of expectations, describing its UK and Ireland performance as a 'standout'. Following this, a 14 August note from UBS reiterated its 'buy' rating for the operator’s stock, signalling confidence in its future prospects despite the index demotion.


