betTOM Secures Triple EFL Sponsorship with Burnley, Stockport and Peterborough

The sports betting operator betTOM has announced a trio of new sponsorship deals, securing Official Betting Partner status with English Football League clubs Burnley FC, Stockport County, and Peterborough United. The agreements mark a strategic expansion for the brand as it seeks to increase its visibility in the competitive UK market.

Burnley Partnership Details

The most prominent of the three partnerships is with Burnley FC, which was relegated from the Premier League at the end of last season and will compete in the EFL Championship. As part of the agreement for the 2026/27 season, betTOM will serve as a shorts sponsor. The company's branding is set to appear on the home, away, and third kit shorts for both the men’s and women’s teams.

Beyond the kit sponsorship, the operator will gain significant brand exposure at the club’s 22,000-seater Turf Moor stadium. The betTOM logo will be displayed on LED advertising boards and will also be visible in the home and away dugouts.

Expanding EFL Presence

The deal with EFL League One club Peterborough United was finalised last week, establishing betTOM as its Official Betting Partner. The company has also confirmed a similar partnership with Stockport County, further strengthening its association with clubs across the English Football League structure.

These football sponsorships represent a concerted effort by betTOM to build its brand recognition. The company, led by Chief Executive Officer Paul Colley, has been active in the United Kingdom since May 2025. The operator's market entry was facilitated by a deal with iGaming technology supplier EveryMatrix.

As a challenger brand, betTOM is positioning itself to compete in a market landscape dominated by Tier-1 operators such as Entain, Flutter Entertainment, and evoke. Securing partnerships with established football clubs is a recognised strategy for newer entrants aiming to capture market share and build a loyal customer base among sports fans.