BETBY Secures Lebull Partnership to Expand Polish Market Presence
The sportsbook supplier will provide its platform, including its Betby Games esports product, to Lebull.pl, marking its second major deal in the Central and Eastern European country.
- BETBY has partnered with Lebull Poland to supply its complete sportsbook solution.
- The agreement follows BETBY's initial entry into the Polish market via a deal with Betters in September 2026.
- Lebull.pl will integrate BETBY’s platform, including its proprietary Betby Games esports content, to tailor its offering for local players.
Sportsbook supplier BETBY has announced a significant expansion of its European reach, securing a partnership to provide its platform to Lebull Poland. The deal marks the supplier’s second major integration in the Polish market, reinforcing its strategic focus on the region. Lebull Poland is the local-facing operation of the Portuguese iGaming multinational Lebull, whose Polish division is headed by Chief Executive Officer Konrad Łabudek. This latest agreement will see BETBY’s technology power the Lebull.pl sports betting offering.
Under the terms of the new agreement, Lebull will gain full access to BETBY’s comprehensive sportsbook solution. This integration provides the operator with an extensive range of both pre-match and in-play betting markets across a multitude of sports. A key feature of the service is that all odds and risk management are handled by BETBY’s dedicated in-house trading team, providing a complete B2B service that allows operators to focus on marketing and customer acquisition.
Esports a Key Component
A central element of the partnership is the inclusion of BETBY’s proprietary Betby Games esports product. This suite of content is one of the supplier’s core offerings and has become a key differentiator in the competitive sportsbook technology landscape. The commercial value of the Betby Games portfolio is consistently highlighted in the company’s quarterly earnings statements, where it is routinely cited as a primary revenue generator for the business and its partners.
The strategic thinking behind the integration was outlined by Stefanos Karakidis, Director of Business Development at BETBY. He noted that the supplier will work closely with Lebull to help tailor the sportsbook content to meet the specific demands and preferences of the Polish player base. Furthermore, the company anticipates that the always-on nature of its esports products will prove highly effective in bridging seasonal gaps in the traditional sporting calendar. This is seen as particularly important for maintaining engagement during the off-seasons for sports with high popularity in Poland, such as top-tier football, handball, and basketball.
Strategic CEE Expansion
This agreement with Lebull builds upon the foundation BETBY established upon entering the Polish market. The supplier made its initial debut in the country in mid-September 2026 through a similar sportsbook supply deal with the established local bookmaker, Betters. Securing a second major partner in quick succession signals a deliberate and assertive expansion strategy within the jurisdiction.
BETBY's focus on Poland is reflective of the market's stature within the wider European gaming industry. The country represents one of the largest and most active regulated gambling sectors in the Central and Eastern Europe (CEE) region. By forging alliances with licensed domestic operators, BETBY is strategically positioning itself to serve a large and established betting audience, further cementing its credentials as a key B2B supplier across the continent.
